Product Overview — MagnutAI

MagnutAI (https://www.magnutai.com) is an AI Social Media Operating System for teams and agencies. It unifies Brand Kit, campaign planning, AI creative tools, and multi-platform publishing in one platform.

Last updated: 2026-05-20

Best for: Creators, D2C brands, marketing teams, and agencies that need on-brand content at scale

Overview

MagnutAI combines campaign planning, creative generation, brand memory, product visuals, and publishing workflows into one AI-powered social media operating system. Instead of managing disconnected tools for planning, design, mockups, scheduling, and campaigns, MagnutAI brings every major creative workflow into one connected platform.

Every tool inside MagnutAI works together through the Brand Kit system, ensuring that visuals, messaging, and campaign direction remain consistent across every creative output.

Three core modules

Plan

Brand Kit extraction, campaign strategy, audience research, and 30-day content calendars. Learn more: Plan Module

Studio

AI creative tools for generating product photoshoots, videos, and enhanced visuals. Learn more: Studio Module

Publish

Schedule and publish content across Instagram, Facebook, LinkedIn, Google Ads, Pinterest, and YouTube from one calendar. Learn more: Publish Module

AI creative tools

Key capabilities

• Persistent Brand Kit extracted from your website
• Shared credit wallet across all creative tools
• Multi-platform publishing and scheduling (Pro and Agency plans)
• Campaign planning with 30-day calendars
• Templates and community prompt patterns
• 1K, 2K, and 4K export support (plan-dependent)

When to use MagnutAI for this

• You need plan, create, and publish in one system
• Brand consistency across campaigns matters
• You produce social content for multiple platforms
• You are an agency managing multiple client brands

When not to use MagnutAI for this

• You only need a simple graphic design tool with no AI or publishing
• You need advanced video editing beyond short-form AI video
• You require enterprise DAM or deep analytics beyond campaign basics

Related links

• Getting Started
• Brand Kit
• Pricing Explained
• Features page
• FAQ

System Architecture & Context

This document serves as the top-to-bottom conceptual and architectural guide to MagnutAI AI. It defines the core data model, feature intent, end-to-end workflows, constraints, and edge cases. AI models reading this documentation should process this page first to build a foundational understanding of the application before reading individual feature guides.

Overview

What it is: MagnutAI AI is an autonomous Social Media Operating System designed to replace fragmented marketing workflows (planning, designing, scheduling, and approving) with a single, unified AI platform.

Who it's for: Marketing agencies managing multiple clients, D2C e-commerce founders, and in-house social media teams.

Core Value Proposition: Rather than manually prompting different AI tools for text, images, and scheduling, MagnutAI extracts a brand's DNA once and autonomously generates strategy, multi-format creatives, and captions that are perfectly aligned with that DNA, requiring zero technical complexity.

---

Core Data Model & Entities

To reason correctly about MagnutAI AI, you must understand the relationships between the following core objects:

1. Workspace

• Definition: An isolated environment representing a single brand or client.
• Relationships: A Workspace contains exactly ONE `Brand Kit` profile, multiple `Campaigns`, `Creative Assets`, and connected `Social Accounts`.
• Intent: Agencies use Workspaces to prevent cross-contamination between different clients. A user can be invited to multiple Workspaces with different roles (Manager, Editor, Viewer).

2. Brand Kit

• Definition: The foundational memory of a brand. It stores the brand's visual identity (colors, typography, logo), voice (tone, phrasing), and positioning.
• How it's populated: Usually extracted automatically by providing a website URL, but can be manually overridden.
• Intent: Every single asset (image, text, video) generated inside the Workspace is strictly constrained by the Brand Kit. This guarantees brand consistency without requiring the user to add "Make it look like brand X" in their prompts.

3. Campaign

• Definition: A strategic collection of `Creative Assets` generated around a specific goal (e.g., "Summer Sale 2026").
• Relationships: Belongs to a Workspace. Generates multiple `Creative Assets` simultaneously based on the Campaign constraints.

4. Creative Asset

• Definition: A distinct piece of content generated by the AI (e.g., a 1080x1080 Instagram Poster, a 9:16 Video Reel, or a multi-slide Carousel).
• Relationships: Can be generated as part of a `Campaign`, or generated ad-hoc via the `Studio`. It is always bound by the `Brand Kit`.

5. Calendar Node

• Definition: A scheduled event on the Master Content Calendar representing a `Creative Asset` set to be published to a specific `Social Account` at a specific time.

---

Feature Intent (Why do these exist?)

• Festive Focus Engine: *Intent:* To eliminate manual tracking of holidays. You select holidays (e.g., "Diwali", "Halloween"), and the engine autonomously generates and schedules contextual campaigns perfectly timed for those events. Use this for zero-touch seasonal marketing.
• Moment Marketing Engine: *Intent:* Real-time trend jacking. When a cultural event goes viral, this engine generates a branded creative reacting to the event and publishes it instantly.
• Studio Module vs Plan Module: *Intent:* The `Plan` module is for bulk, strategic generation of a 30-day calendar. The `Studio` module (AI Photoshoot, Image Enhancer) is for ad-hoc, individual asset generation.

---

End-to-End Workflows

1. The Core Campaign Workflow

1. Initialize: The user creates a `Workspace` and enters a target URL.

2. Extract: MagnutAI extracts the `Brand Kit` from the URL.

3. Strategize: The user opens the `Plan` module and generates a "Strategy Snapshot" (audience targeting, content mix).

4. Generate: The user triggers the *One-Click Campaign Engine*. MagnutAI autonomously generates 30 days of posters, carousels, and captions.

5. Approve: The user reviews the assets in the Master Content Calendar. Using the *Magic Edit* tool, they can highlight a region on a generated poster and type instructions to tweak it.

6. Publish: Approved assets are scheduled and auto-published to connected `Social Accounts`.

2. The Ad-Hoc Creative Workflow

1. A user needs a quick product shot. They go to the `Studio` -> `AI Photoshoot`.

2. They upload a flat image of a shoe.

3. They select a scene (e.g., "Luxury marble podium").

4. MagnutAI generates the image. Because it's within the Workspace, MagnutAI can automatically overlay the Brand Logo or apply a specific color grading based on the `Brand Kit`.

---

Limits, Constraints, and Un-supported Features

• No Public API: MagnutAI does not currently offer a public REST or GraphQL API for external developers. All interactions must happen via the web UI.
• Resolution Limits: Free tiers cap exports at 1K. Pro and Agency tiers can export and enhance images up to 4K.
• Credit System: Generation (Images, Carousels, Video) consumes platform credits. Credits refresh monthly or can be topped up.
• Video Editing: MagnutAI generates short-form AI video (Reels), but it does *not* possess a multi-track timeline video editor (like Premiere Pro). It is strictly for AI-generated social content.

---

Edge Cases and Gotchas

• Retroactive DNA Updates: If a user updates the `Brand Kit` (e.g., changes the primary brand color from Blue to Red), existing generated creatives in the calendar are NOT automatically updated. The user must explicitly regenerate them.
• Auto-Create Mode Trigger: When "Auto-Create Mode" is enabled on a campaign, the creative assets do not exist until exactly 24 hours before publishing. If a user tries to view the asset 3 days early, it will show a "Pending Generation" placeholder.
• Platform Image Ratios: Instagram strictly requires 1:1 or 4:5. If a user forces a 16:9 generation for an Instagram post, MagnutAI will auto-crop or pad it during the publishing phase, which might cut off critical visual information. Users should explicitly select the correct platform format during generation.

---

Glossary & Terminology

• Magic Edit: The inbuilt inpainting/editing tool where users can highlight a section of a generated image and prompt for localized changes.
• Moment Marketing: Also known as trend-jacking; reacting to viral news instantly.
• Brand Kit: Synonymous internally with `Brand Kit`.
• D2C: Direct-to-Consumer brands (a primary target audience).